Free Marketing Online Using Email Lists – Marketing to a Targeted Audience
There are many forms of free marketing online,and it's important to not only know what they are, but to know HOW to use each one effectively.
There are certain points that can make the difference between success and failure – andif you know what you're doing, you can make sure you're in the success category! Freemarketing online – using email lists for marketing products to a mass audience You're sure tohave received more than your share of spam emails, so you probably know how much damagethat can do, and I'm sure you'd never deliberately spam anyone.
However, it's very easy whenstarting off in free marketing online, to fall into the trap of unintentional spamming.
Unless you use a good email opt-in system, it is possible to be accused of spamming evenif your intentions were good.
You need the prospect to acknowledge that they've agreedto receive emails from you.
Never buy email lists – the chances are, at the very leastmany of the emails will be inactive, and at worst, you'll be opening yourself up to spamcomplaints.
Creating an opt-in email system You could do this manually using your ownemail account, but it would be very risky.
I advise either using a well-established reliablepaid-for service like Aweber, or you could do a search for "free opt in email".
AlthoughI've done a lot of free marketing online, I've never used a free opt-in email service,so I don't know how reliable they are – make sure you check them out thoroughly beforeusing them.
However, I've used Aweber for years, and can highly recommend it.
Building email lists marketing appropriateproducts The most reliable way to build a good, well-targeted email list is to createa "squeeze page".
A squeeze page is a web page that has an opt-in form on it.
A visitorto the page can fill in the form – usually with just their name and email address – andby doing that, they're agreeing to receive email from you.
Of course, you need to offerthem something for doing this – you could offer free information, an e-book or report.
The safest method of building email lists marketing products this way is using "doubleopt in" – this means that when the prospect has filled in your web form, he'll receivean automated response asking if he has indeed agreed to receive emails from you.
He'll berequired to click on a link in the email to confirm his consent.
Once he's done this,he'll receive the information he requested, and will be added to your email list.
Creatingan Opt-in Web Form If you're using an opt-in email service, they should provide you withthe facility to create the form for your squeeze page.
If you've chosen to manage the listyourself, you may be able to create a form using your website editing software, but ifnot, do a search for "free web form" – there are various sites that allow you to createa form and then copy and paste the html code into your webpage.
What to write in your emailsIt's important not to use your emails as virtual fliers.
Although an email list is an effectivemethod of free marketing online, it won't work if you provide junk mail.
Make sure youinclude valuable information that is of interest to the type of person who signed up, and thatyour product link is either only in your signature, or that you include it in the informationas an extra resource, not as something you're trying to sell.
Here's an example: Let's sayyour product is a recipe book for people who hate vegetables.
Here's how you would setup your email marketing.
Create a "squeeze page" with an opt-in form that offers a freeset of 4 vegetable-haters' recipes.
When someone fills in the form and accepts theopt-in, he receives the free recipes and is added to your list.
You set a series of emails to be sent byauto responder (or by yourself, if you're doing it all manually).
The first email maybe all about which celebrities also hate vegetables, and it could have the link to your recipebook at the end, with this text: "Click here for 101 vegetable-haters' recipes".
Yournext email may be about which foods contain similar nutrients to various vegetables, andcan therefore substitute for them.
In this email, you could suggest the recipe book asa source for meals that include these particular foods.
Another email could be a list ofresponses to use for those vegetable-haters who are invited to dinner by vegetarians – usingsome humor in your emails will encourage people to keep reading them.
🙂 And so you can continue,including any news on the topic, and any other products you may have or may be an affiliatefor, that would fit in with the niche.
As you can see from my absurd made-up example,no matter how obscure the subject, you can still use email lists marketing a productto great effect – it is one of the most effective methods of free marketing online, if you doit right.
Have fun with it!.